Category archives for Customer Exp

This corpse is very much alive! (face 2 face Customer Care)

Today I want to make a claim that may seem countercultural or extemporaneous in the midst of all modernizing and futuristic opinions about Customer Service and its future. In a world that is moving towards digitalization and less and less direct relationships, I like to stand up for personal and “human” care. And going even […]

WhatsApp as the Customer Service channel of the future

Messaging is the new paradigma in customer care. Taking care and information where customers are instead of the other way around. BUt it´s a new channel that has to be designed and built carefully.

Customer Care P&L

I would like to comment on a topic that is always on the table when talking about the new Customer Management model , but which is almost never implemented until its final consequences. I mean the struggling concept of “P&L” of the Area. The consideration of the function not only as a cost center but […]

Wow!! (english version)

About three or four years ago I bought an “ultrasonic” dust bin from Brabantia. It was one of these bins that open when you run your hand over :-). It was a whim. Even more so because Brabantia is not exactly a brand known for its low price. Well, a few months ago the opening […]

A “Supreme” Customer Experience

These days of summer rest have led me with my family to London to remember the years we lived there more than a decade ago. The children are no longer that young and one of my them had the enormous illusion of visiting the store of a clothing brand (“streetwear” as he calls it) that […]